19 feb Information for Authors
Breaking the markets that are asian product Sales and marketing possibilities for Children’s Books
The marketplace for English-language children’s books in Asia is big and growing, with Asia, the Philippines, and Southern Korea at the front end of this pack. In 2016, these three nations collectively taken into account well above 1 / 2 of all income within our Asian areas. In Asia alone, children’s guide sales have actually increased by 100 per cent annually from 2014 to 2016.
Just how can we connect to audiences abroad?
In A author that is recent news, we covered a number of the various ways we relate genuinely to audiences abroad. Tours are an extremely important component of international outreach, if they are weblog trips or author that is global. But exactly what is best suited for most areas is tailoring our services and products to match the regional market, and producing area-specific marketing and promotion promotions around chosen games.
Continue reading to understand how exactly we tailor promotions and items in all of our top three Asian markets.
Southern Korea: electronic learning supplements and sound packages
For most years, talking English in Korea happens to be considered a skill that is critical. English is a required subject for Korean pupils through a majority of their training, from primary college through college. Though grammar studies are very important, Korea has started to emphasize spoken and conversational abilities. This gifts a challenge that is particular Korean moms and dads without a good grasp of English.
One product which helps handle this challenge is SayPen, a well known new sound reading device developed in Southern Korea, much like US brands such as for instance LeapReader or AnyBook.